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Oakridge Centre is Vancouver’s most stylish shopping destination, with over 150 premium shops and services and incomparable customer service, all located within minutes from downtown.
Services provided — Social Media, Branding, Graphics & Print
Nola Dunn, our client from Woodgrove Centre referred us to Brenda Longland, the Marketing Director at Oakridge Centre.
They had outdated holiday marketing communications in need of innovation and sophistication. Oakridge needed a holiday e-card but they wanted something new, innovative, and sophisticated to match their high-end brand. We needed to find a way to integrate an email campaign with a mesmerizing holiday message that would be sure to impress end users.
We produced an email campaign with a click-through to a micro-site with a custom video animation with a branded holiday message. We came up with the idea to link the email to a completely branded micro-site featuring a high end and custom video animation to present their holiday message.
They ended up with an increased email open rate, higher level marketing sophistication, as well as being showcased as a technological leader. Their open rate was staggering compared to the years’ previous. They now have something that they can reuse for years to come. We had hundreds of views from their vendors and partners that see how serious Oakridge takes their patronage. Overall, this was a very exciting project and we were extremely happy with the outcome.
“The service your company provides is top quality – from initial request for info and proposal to the execution and de-brief. You are active listeners understanding our unique requirements, able to improvise when requested. The project was fun, relevant – and yes, perfect!
